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Over the course of my career, I've led creative teams, launched products, built brands from the ground up, and guided companies through moments of growth and transformation. As the co-founder and CEO of Wildist, I grew the company from an idea into a leading online education platform before selling it three years later to a publicly traded company. That experience fundamentally shaped how I approach creative work. I care deeply about the craft, but I care just as much about the business realities that bring great ideas to life.
My path to creative direction started in brand marketing, giving me a deep understanding of how ideas move through organizations and out into the world. Today, I bring that perspective to every project, creating cohesive brand ecosystems across identity, content, campaigns, digital experiences, and customer touchpoints.
I'm currently pursuing my MFA in Visual Communication Design at the School of the Art Institute of Chicago, where my research explores perception, aesthetics, and the ways people make meaning. At the heart of it all is the same curiosity that has guided me from the beginning: understanding what moves people, and finding thoughtful ways to build toward that.
These days, you'll find me in Chicago, often looking out the bay windows of my greystone apartment, creating colorful art installations, getting delightfully humbled in hip-hop dance classes, and learning the rhythms of Lake Michigan after a lifetime spent near the mountains of Colorado.
I help brands earn their place in people's lives.
For the last 15 years, I've helped build brands by paying close attention to the people they're meant to serve. The details matter: what catches someone's eye, what makes them pause, what earns their trust, and what keeps them coming back for more. My work lives at the intersection of strategy and creativity, translating business goals into visual and narrative systems that people genuinely connect with.